The words “jewel”, “jewellery” and “jewellers” are commonly mispronounced. The “w” should be almost silent, i.e. “jooal”, “jooallery” and “jooalers”.

This was brought home by a story in and this picture (credit to Mid-Day):


The Marathi sign board uses the transliteration “jyuwelers”, which should really have been जूलर्स.

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